Online shopping: too many options?
“Buying a grill used to be simple: You went to Sears and picked one from the handful in stock. Then—oh my God oh my God—where did all these grills come from? (The Internet.)” Mat Honan | “Wired” 11/12/2104
The concept of “seeing more is always better” is not always true when it comes to online shopping. Sometimes, too much information, too many photos and endless pages of reviews can confuse us and often lead to us to buy products we wish we hadn’t.
“The Internet created a massive choice problem and then started to solve it with reviews and recommendations,” explains Barry Schwartz, author of The Paradox of Choice: Why More Is Less. “But now there’s a new choice problem: choice of review. Too many reviews are as bad as no reviews.” (Wired)
Mat, Barry — we couldn’t agree with you more. Luckily, new technology is beginning to make navigating this information overload much easier for consumers. Here at Comparaboo, we’ve worked hard to develop unique algorithms and language processing capabilities to scan the thousands of online user reviews, expert consumer blogs, sales data and social media signals across the Internet. Effectively, we take the wisdom of the crowd and analyze this information to filter out the junk and deliver instant lists of top product recommednations within a shopper’s given search category.
Our goal is to better inform consumers and make their online shopping/research an enjoyable experience. Give Comparaboo.com a shot and let us know what you think. We’d love to hear how it has changed your experience!